Comedian Juliette Burton has written about the fallout following her comments about the Beach Body Ready ads for the company Protein World currently running on the London Underground.

Writing a Viewpoint column for the BBC website he stated her position, saying that since she tweeted her objections to the adverts which feature a skinny women in a yellow bikini, the past few days have been “the ‘maddest’ I've had in a long time.”

When Burton signed an online petition to remove the ads she wrote  "I spent my life feeling I wasn't good enough”. Her comment was tweeted and the Protein World Twitter account responded: "Why make your insecurities our problem?", adding a winking emoji.

In the piece Burton explains that body issues and mental health are two subjects she has a lot of experience of: “I have a history of mental health conditions, many relating to body image. Overweight as a child, diagnosed with anorexia at the age of 14, sectioned under the mental health act for anorexia aged 17, have been suicidal due to compulsive overeating and struggled with bulimia. I have been in and out of hospital five times, went from a size four to a size 20 (UK) in less than six months.

I still struggle but now work in comedy to promote body confidence and help break mental health stigma. Last year I took my show Look At Me to the Edinburgh Fringe. "Beach ready" is one of many lazy campaigns using images of slender, toned female models or beefed-up muscular men alongside text that implies, "this is what an acceptable body looks like".

Meanwhile the chief executive of Protein World, Arjun Seth, was quoted as describing the people who defaced the posters as "irrational extremists” in the Evening Standard. 

She explains in her blog that she has had both support and criticism. She has been described as a fat feminazi, jealous of the beautiful body in the ads, while others were in favour of her comments about Protein World. 

She concluded by saying: "The battle that goes on in my head every day tells me I am fat, stupid, worthless. I'm constantly checking Twitter to see what's being said about me, and have blocked some of the most abusive tweeters…I believe the adverts are dangerous. But the company's behaviour on Twitter is a scandal.”

Read Burton’s full article here.