The new live DVD from Mock the Week star Rhys James completely sold out on the day of release within 90 minutes of going on sale.

This is rather less impressive however when you learn that there was only one copy available.

To mark the launch of Spilt Milk one DVD was hidden in a mystery charity shop* where it was on sale for 50p.

Rhys said: "Any 'so called comedian' with a tripod can have a special these days. But only the most famous comics in the country have DVDs. So in order to join them, I'm doing the same and releasing a DVD of my own. Exactly one. Into the only place you can still buy stand-up DVDs, a random mystery charity shop."

He gave clues of its whereabouts on social media and it was quickly found. 

Rhys has also generously agreed to match the sale in a donation to the charity shop.

For those that failed to find the single DVD edition details of how to watch the DVD are below.

RHYS JAMES: SPILT MILK’ IS AVAILABLE TO STREAM FOR £5 FROM RHYSJAMES.CO.UK/STREAM 

*We think it was the Cancer Reasearch shop in Islaington near to the Angel Comedy Club.