• See information about Google's use of information and personal data here.
• Personal data may be used for personalisation of ads and cookies may be used for personalised and non-personalised advertising.
• Individuals have the right to be informed about the collection and use of their personal data. This is a key transparency requirement under the GDPR.
• We will provide individuals with information including: our purposes for processing their personal data, our retention periods for that personal data, and who it will be shared with.
• If we obtain personal data from other sources, we will provide individuals with privacy information within a reasonable period of obtaining the data.
• There are a few circumstances when we do not need to provide people with privacy information, such as if an individual already has the information or if it would involve a disproportionate effort to provide it.

• The information we provide to people must be concise, transparent, intelligible, easily accessible, and it must use clear and plain language. 
• Individuals can unsubscribe from the newsletter at any time by clicking on "unsubscribe" at the bottom of the page.

Google uses cookies to help serve the ads it displays on the websites of its partners, such as websites displaying Google ads or participating in Google certified ad networks. When users visit a Google partner's website, a cookie may be dropped on that end user's browser.

• Third party vendors, including Google, use cookies to serve ads based on a user's prior visits to your website or other websites.
• Google's use of advertising cookies enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.
• Users may opt out of personalized advertising by visiting Ads Settings. (Alternatively, you can direct users to opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info.)

If you have not opted out of third-party ad serving, the cookies of other third-party vendors or ad networks may also be used to serve ads on your site, which should also be disclosed in your privacy policy in the following manner:

• Notify your site visitors of the third-party vendors and ad networks serving ads on your site.
• Provide links to the appropriate vendor and ad network websites.
• Inform your users that they may visit those websites to opt out of the use of cookies for personalized advertising (if the vendor or ad network offers this capability). Alternatively, you can direct users to opt out of some third-party vendors’ uses of cookies for personalized advertising by visiting www.aboutads.info.

Publishers may place AdSense code on pages with content in scope of the Google Publisher Restrictions, though this content will likely receive less advertising than other, nonrestricted content.

Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods.

Encouraging clicks or views (non-rewarded inventory)

Except for rewarded inventory, publishers may not ask others to click or view their ads or use deceptive implementation methods to obtain clicks or views. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing images next to individual ads.

Traffic sources

Google ads may not be placed on pages receiving traffic from certain sources. For example, publishers may not participate in paid-to-click programs, send unwanted emails or display ads as the result of the action of any software application. Also, publishers using online advertising must ensure that their pages comply with Google's Landing Page Quality Guidelines.

Ad behavior

Publishers are permitted to make modifications to the AdSense ad code so long as those modifications do not artificially inflate ad performance or harm advertisers. Please see modification of the AdSense ad code for more information.

Site behavior

Sites showing Google ads should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation.

Deceptive site navigation

Publishers may not use deceptive implementation methods that place ads in a way that might be mistaken for menu, navigation or download links to obtain clicks or views. Keep in mind that every publisher is responsible to ensure that their ad implementation adheres to the ad placement policies.

This includes, but is not limited to:

• False claims of streaming content, or downloads
• Linking to content that doesn’t exist
• Redirecting users to irrelevant, or misleading webpages
• Other types of navigation that is designed to intentionally mislead users
• Pages where ads are implemented in placements that are intuitively meant for navigation.