Joe’s first panel of celebrity guests - to be quizzed on how people close to them answered certain questions - will include television presenter Tim Lovejoy and comedians Holly Walsh and Nish Kumar.

Lycett says: “We had the most terrific fun recording the new series of It's Not What You Know and I personally can't wait for audiences to hear about Adrian Chiles' worrying eating habits, discover Nish Kumar's homicidal mother, and enjoy me having an argument with Vanessa Feltz.”

The Birmingham comic has made a host of radio appearances on shows including Radio 4’s Just a Minute and The Unbelievable Truth, Radio 1’s Breakfast Show with Nick Grimshaw and The Scott Mills Show, and Radio 5 Live’s Afternoon Edition.

BBC Radio Comedy’s Executive Editor, Julia McKenzie, says: "Anyone who heard Joe in the final of our New Comedy Award in 2011 knew that he had something special and since then he has made his mark as a highly distinctive, assured and hilariously funny performer. His mischievousness is irresistible and his star quality undoubted so we are delighted that he has taken up the role of host."

He has also performed stand-up on the likes of BBC One’s Live At The Apollo, Channel 4’s 8 Out Of 10 Cats Does Countdown, ITV’s Sunday Night At The Palladium and ITV2’s Celebrity Juice.

The fourth series of It’s Not What You Know, hosted by Joe Lycett, begins on Thursday 29 September at 6.30pm on BBC Radio 4.