Comedy Central International has announced that it has greenlit a pilot from Gobstopper TV for a comedy entertainment show, fronted by a trio of well-known British comedy faces passionate about computer games and the fan culture around it.

The 22-minute pilot, with the current working title Game Junkies, will be shot in front of a live studio audience in a warehouse in London and on location in Scotland this month.

Hosted by Rick Edwards, Vick Hope and Phil Wang, the pilot will also feature a celebrity guest being put through their paces during several rounds of gaming orientated fun, with hilarious results.

Jill Offman, EVP, Comedy Central International, commented “Vicky, Phil and Rick are ardent gamers and so are fans. I look forward to the comedy and chaos they unleash when it all comes together.“

Ross McCarthy, Managing Director, Gobstopper TV, adds: “Gaming as an industry is predicted to top $100 Billion for the first time this year and it has a massive young audience that we want to tap into for Comedy Central.  It’s a ready-made playground for comedic adventures and our new format hopes to bring the worlds of mobile, online and platform gaming to life. The show includes crazy stunts on location and audience interaction in studio that will leave viewers belly laughing and somewhat miffed by how far and how stupid we’ve all been in search for a smile from gaming, and non-gaming fans alike.”

The pilot is being produced for Gobstopper TV by Jon Riley, the former Series Editor of Wild Things, and is Exec Produced by Gobstopper MD, Ross McCarthy.  The show has been developed through Comedy Central International’s VP, Director of Content Development & Production, Allan Sperling.