Written by Sian Harries, Tudur Owen and Gareth Gwynn, The Tourist Trap is set around a fictional tourist board for Wales and has already secured a spin-off programme on BBC Radio Cymru to coincide with its launch.

The Tourist Trap will air as part of a wider comedy season that will also feature up to three new sitcom pilots, some of which will be written and developed by the next generation of comedy writers discovered via BBC Wales’ Find Me Funny scheme which launched in November 2017.

The new commissions in comedy are part of a package of reinvestment worth £8.5 million per annum by BBC Wales, announced last year.

As part of this commitment to comedy BBC Wales has also appointed Paul Forde as Commissioning Executive for Comedy Development. He says: “Securing a top comedy talent like Sally for The Tourist Trap demonstrates just how serious we are about getting this right from the outset. In addition, the Find Me Funny scheme has uncovered new Welsh comedy writing talent and we’re keen to start developing them over the coming months.”

Nick Andrews, Head of Commissioning for BBC Wales says: “Last year, BBC Wales announced a package of investment in new comedy and seeking out new talent, and we’re looking forward to seeing the fruits of that investment appear on our screens this year. We’ve done a lot of informing and educating over the past decade, it’s time to get entertaining.”