British Airways is bringing laughter to the skies with the announcement that comedy content from Soho Theatre is now available on board.
Stand up shows will be added from well-known comedians including Nish Kumar, Mae Martin, Joel Dommett, Rhys James and Dane Baptiste, who have all played the Soho venue.
Carolina Martinoli, British Airways' Director of Brand and Customer Experience, said: “We are always improving our service to give customers more choice and quality, and the introduction of new comedy content on board is a great example of this. With the world descending on Edinburgh for the Fringe next month, customers coming in to London on our long-haul network, before connecting on to one of our many flights up to Edinburgh, will have the perfect opportunity to get the laughter started early on.”
Mark Godfrey, Soho Theatre’s Executive Director: “Alongside our year-round programme of theatre, comedy and cabaret, Soho Theatre regularly brings some of the most talented comedians’ work to the Edinburgh Fringe, and more recently, further afield to audiences across India and Australia. We’re delighted to now be working with British Airways, bringing comedy to the skies and giving customers the opportunity to enjoy shows filmed in our intimate and iconic space in the heart of London’s West End.”
British Airways operates up to 12 flights a day between Edinburgh and Heathrow, four between Gatwick and nine between London City. In August, during the Fringe, fares from London to Edinburgh start from £80 return with many flights taking as little as 1 hour 20 minutes. Customers can of course choose to cut the cost of flights even further by using Avios part payment.*
Customers who travel with British Airways on long-haul flights have free access to over 1,000 hours of films, TV shows and audio programmes via their personal seatback screen. The content is updated regularly. Last month, alongside the usual update of blockbuster films and TV shows, British Airways also added music from London Symphony Orchestra.