Harry Hill caused uproar in the Good Morning Britain television studio today by pushing a custard pie in Piers Morgan's face live on air.
Hill was promoting his upcoming children's tour but decided to take revenge on Morgan's recent criticism of Daniel Craig carrying his baby in a papoose by throwing a freshly made pie in the presenter's face and declaring: "this is for all those men that wear papooses".
Chaos ensued as co-presenter Susanna Reid laughed and Morgan pushed a pie in her face before rubbing some cream over Hill.
Watch the clip here.