ITV has announced a range of comedies that will be available on their new service, ITVX - the UK’s first integrated advertising and subscription funded (AVOD/SVOD)  platform, which will launch later this year.

Viewers can choose to watch thousands of hours of content for free in an advertising funded tier or trade up to a subscription service which provides all that content ad-free and in addition provides thousands more hours of British boxsets from BritBox and other partners’ content.

In a step change to its traditional approach ITV will now adopt a digital first windowing strategy -  premiering much of its new content first on ITVX and subsequently months later on ITV linear channels. 

The comedy programmes announced will include:

The Sex Lives of College Girls (pictured)

Created by Emmy®-nominated writer/producer Mindy Kaling and Justin Noble, The Sex Lives of College Girls follows four college roommates as they arrive at New England’s prestigious Essex College. A bundle of contradictions and hormones, these girls are equal parts lovable and infuriating as they live out their new, free lives on campus. The series stars Pauline Chalamet, Amrit Kaur, Reneé Rapp, and Alyah Chanelle Scott. Additional series regulars include Midori Francis, Gavin Leatherwood, Chris Meyer, Ilia Isorelys Paulino, Lauren Spencer, and Renika Williams.

Deep Fake

A new comedy using truly innovative and jaw dropping techniques.

There will also be a feature-length film finale for Plebs. Factual programmes will include The Case Against Cosby - a premium documentary exposing new truths about accusations against Bill Cosby with exclusive access to survivors. Dramas will include Three Little Birds, devised by Lenny Henry and based on the experiences of his own family. This is the story of a group of young friends finding their way to Birmingham, after they journey over from Jamaica as part of the Windrush generation.

Picture: ITV1