Bob Mortimer is to be the new face of Bombardier. Rik Mayall previously fronted the campaign. Mortimer's adverts will start broadcasting on St George's Day, April 23.

In the adverts Mortimer's military character will be seen leading his troops "somewhere hot and a tad dangerous".

Phil Toms, the director of Charles Wells brands, said: "Bob Mortimer enters the fray as Bombardier Bedford following the sad loss of his predecessor. I’m thrilled that we have one of the country’s most original comedy talents. We believe he’ll have a great connection with licensees and drinkers as he leads the charge for a quality pint of Bombardier."