Avalon Distribution has agreed multiple global sales of acclaimed comedy series Catastrophe. In an unprecedented marketing move, Amazon made the pilot episode available to a US audience via its Facebook page for 48 hours earlier this week where it was watched over three million times. Audiences in Norway, Belgium, Canada, Sweden, Denmark, New Zealand, Iceland, The Netherlands, Finland and Luxembourg will all also now be able to watch the series.

Multiple-series deals have ben struck across Canada, Europe and Australasia. Global buyers include subscription video streaming service, shomi in Canada, Sky in New Zealand, Channel 2 in Iceland and AMC Networks for the Sundance Channel in Benelux.  In Scandinavia all of the public broadcasters (SVT, DR, YLE and NRK) have picked up the series with deals in further major territories expected to be announced soon.  

Written by and starring Rob Delaney and Sharon Horgan, Catastrophe follows an Irish woman and an American man who struggle to fall in love in London. Clumsy lust, instant pregnancy, and genuine disaster provide the foundation for their relationship. Produced by Avalon Television with co-producers Birdbath Productions and Merman Films the show was immediately re-commissioned for a second series by Channel 4 and is due to air later this year.