Ricky Gervais is taking action against ticket touts by allocating a limited number of 'Platinum' tickets across his world tour when they go on sale on Friday. This way premium seats are guaranteed, priced at market rates, in an attempt to dissuade people from buying higher priced tickets from touts.

Gervais will donate the extra profits from the UK tickets sold via Ticketmaster Platinum equally to Macmillan Cancer Support and the RSPCA. He explained: “My frustration with touts is twofold: people spending way over the odds on tickets from illegal touts and, the association that ticket touts are connected in some way to my tour without my consent. Platinum tickets feels like a good way to try and stand up against ticket touts making a fast buck by exploiting fans & this way people willing to pay higher prices will at least know it's going to charity instead of some scummy tout.  If this scheme works it will take back some of the millions of pounds scalped every year by touts and divert it to worthy causes. I will split the extra profits generated between Macmillan Cancer Support and the RSPCA.”

Tickets for Humanity are available to purchase from Friday. Tour details here.

Platinum tickets will be available at the following shows.