Ex-UKTV commissioning editor Joe McVey has set up a new production company called Super Best Quality Video Productions.

A report here says it will focus on scripted and non-scripted comedy and is backed by BAFTA-nominated independent Strawberry Blond.

At UKTV McVey oversaw programmes including Judge Romesh and Hypothetical. The new company will be based in Bristol.

McVey, who previously worked for Comedy Central, Tiger Aspect, Roughcut and Objective, said: “After three great years at UKTV my season ticket ran out so it felt like a good idea to go back to the production sector. Bristol is such an amazing creative hub so it felt odd that comedy was hugely under-served.

“I’m really looking forward working with all the great talent I’ve had the joy to work with over the years as long as I can persuade them to come down here occasionally. And as I say, I couldn’t afford the train fare anymore.”