Channel 4 has revealed its brand new #StayAtHome campaign set to launch across Easter weekend and created to amplify the important public health message to Stay Home, Save Lives.

A series of 10 second, fly-on-the-wall style films, self-shot by a host of well-known Channel 4 faces reveal the celebrities carrying out mundane tasks at home during lockdown.

These include Katherine Ryan ‘painting’ a self-portrait and Joe Lycett cleaning the kitchen cupboard.

The short films are aimed particularly at hard to reach young male viewers and will launch on Friday night in ad breaks during the broadcaster’s smash-hit Gogglebox, which attracted its biggest ever live audience last week averaging 4.3 million viewers.

In addition, a new cheeky Channel 4 brand film encouraging viewers to stay at home features the voice of comedian Matt Berry crying “Britain! When was the last time you did something that really mattered, with your arse? We need your buttocks. No ifs. Just butts. Because we’ll beat this faster, clenched together, on the sofa.”

The campaign will run across Channel 4’s portfolio of TV and social channels carrying the hashtag #StayAtHome.

Watch a selection of shorts below: