The JACK Radio Group has announced the launch of two new national digital radio stations.
Union JACK Rock and Union JACK Dance will share the same DNA as Union JACK radio, intrinsically linked through their celebration of exclusively British music and comedy. The two new stations are available now on national DAB Broadcast Radio, online at unionjack.co.uk, or via their own App.
Each of the new services will offer the British comedy that Union JACK radio has become famous for however; while Union JACK radio plays a mix of British music genres from across the 60s, 70s and 80s, Union JACK Rock will feature British-only rock music, while Union JACK Dance will celebrate British-only dance music. This allows listeners nationwide to enjoy their preferred choice of British music, alongside a British comedy offering.
These new launches result in the JACK Radio Group now owning and operating a portfolio comprising three national and three regional radio station. The Group’s three national radio services will continue to build on the comedy strategy that has proved such a hit with listeners of original national station, Union JACK radio. All three British music stations will deliver clever collaborations with comedians. In recent months, Union JACK radio has partnered with names including Brian Blessed, who launched his very first podcast with the station; the nation’s best quizzer, Mark “The Beast” Labbett, who hosts an interactive, audience-participation quiz show; and Josh Berry, the satirical impressionist who performs the award-nominated Josh Berry’s Fake News.
JACK CEO Ian Walker said: “We are focusing our energies and vision in our growing National business on the Union JACK radio brand, which clearly resonates with our listeners and continues to demonstrate huge opportunity for further growth. Our two new national services, Union JACK Rock and Union JACK Dance, will provide an ambitious comedy offering, with some content shared across our national network and some which will be bespoke to the station, while each offers its own specific genre of exclusively British music.”
Clive Dickens, Co-Founder and Non-Executive Director of the JACK Radio Group, added: “The launch of Union JACK Rock and Union JACK Dance allows us to strengthen the offering for our national audience, who can now enjoy the brilliant comedy that is at the heart of our Union JACK brand with a wider choice of British music genres. The exponential growth in commercial radio’s audience, engagement and revenue demonstrates huge scope for the sector, whilst we continue to demonstrate a big gap in the market for British-only music across digital radio – an opportunity which is to be met by the launch of these new services.”
Across the local business, the JACK Radio Group continues to broadcast regional radio that is regionally hosted, and to build on its local network, establishing and growing partnerships and collaboration opportunities within the Oxfordshire region, including with the Oxford City Light Festival and the Westgate Shopping Centre. During the pandemic, the JACK Group offered an £150k advertising fund to support local businesses and organisations who had made a positive impact in the region, or to support charities who had been adversely affected, with 29 local organisations benefitting from this support
To find out more about the JACK radio brand, visit jack.radio.
