All I can say is thank goodness for the internet. Otherwise if all the press releases constantly pinging into my inbox were printed on paper and posted there would be no trees left. And my postman would have a quadruple hernia. I've noticed in the last few weeks that my inbox has been inundated with way more releases than in past years. I've received about three releases in the post and one of those included booze, which is not as effective if sent as a jpeg.