Well this has certainly got the chattering classes chattering. There was even a feature in the Times this week about how East Dulwich – not a Veja trainer's throw from where I live – is the real-life Amandaland. Not sure how that can be the case, I've never heard anyone refer to it as E-Dul, the way Amanda (Lucy Punch) refers to South Harlesden as So-Ha. Though I have spotted the occasional indulgent dog owner giving their pooches overpriced drinkies in coffee shops.

In this week's episode she is still putting on a brave front and trying to get her social media brand Senuous (yes, it is a real word, she invented it) off the ground. She sets up a co-lab with a local domestic design firm, Kichen's Bathrooms and Kitchens (run by decent but dull Daniel Kichen, played by Cavan Clerkin, pictured with Lucy Punch). She might be able to talk the talk but one person's co-lab is another person's shop assistant.

If it isn't embarrassing enough to have to stand in the street wearing a company burgundy polo shirt handing out leaflets, there is more humiliation on the horizon when Amanda appears to be the only local not invited to the soft launch of Della's restaurant Double Shin. Maybe she can bag an invite and get into Daniel's good books by getting Della (Siobhan McSweeney) to endorse a Kichen product...

Elsewhere there's a whiff of Motherland-style parenting stress with the children on half-term and having to be taught at home. This is never going to be straightforward. Some parents have jobs to do, others don't know their maths and when Amanda gets her mum (Joanna Lumley) in to help out it's going to be less doing sums and more watching Selling Sunset.

Superbly laugh out loud stuff with Amanda coming across a lot more sympathetic than you might have initially thought. Excuse me now, I have to take my dog for his morning Puppuccino.

Amandaland, Wednesdays, 9pm, BBC One and series all available on iPlayer.

Picture credit: BBC/Merman/Natalie Seery