Everybody is talking about Don't Hug Me I'm Scared and if they aren't they soon will be.

The YouTube genre-blending phenomenon will launch on Channel 4 in September this year.

Blink Industries’ part-educational programming, part-existential nightmare, ‘Don’t Hug Me I'm Scared’ is a mixed-media trip that moves from kids-show pastiche to fever-dream horror, as the teaser below shows.